Summers are a sacred time for a change of pace. This is especially true in Manitoba – the “land of 100,000 lakes” – where you’ll find day-trippers and hard core campers alike spill from their homes towards the great outdoors as soon as the snow melts. Even if you’re a true Canadian who embraces our fierce winters, once the days grow long, consumer behaviour shifts.
Time spent at the work desk typically has an inverse relation to the amount of daylight.
In other words, aside from summer industries, the reality is the consumer workday is either shorter or more disjointed in the summertime.
How to ensure your messages still reach your audience?
We play! Not away from our desk, but with the timing of deployments – gleefully hitting that sweet time of day and of the week for our clients. Remember, we do this all day every day, so we’re here to help your message shine!