What started as sci-fi has been in real development for a couple of years now (Chat GPT – considered the ‘big’ one that was first to market – launched in 2022). Like any new technology, we evolve alongside so it helps us humans.
As artificial intelligence (A.I.) inevitably becomes woven into our lives, the human touch will be even more valuable. Knowing how and when to leverage A.I. tools to embrace efficiency without losing authenticity will be key. If we think the attention-span of consumers is fleeting now, just wait. It’s going to get even shorter; making the initial impressions all the more critical. The same components of a successful email campaign (subject line, preview copy, content structure, deployment timing) will need to become even more tuned-in to your audience’s needs and expectations.
It’s an exciting time!